YOUR PIPELINE IS OUR PRIORITY

Modern revenue marketing & demand generation agency for fast-moving B2B software companies.

Experience from 100+ SaaS companies

German craftsmanship, global execution

#1 revenue marketing agency EMEA

Independent Boutique Agency

Strategy call

How we're different

100+ B2B SaaS Companies trust us with their marketing budget

The era of efficient growth brings new critical Challenges

In the market

Companies still need growth, but not at all costs

Competition is increasing, and products lack differentiation

Brand, marketing & GTM are the new differentiators

For companies

Misaligned KPIs with lots of leads and little pipeline

Long sales cycles and high customer acquisition costs

No inbound pipeline growth & wasted spend

For marketing teams

Lack of expertise on modern revenue marketing

No operational resources for paid ads, creative, SEO, and RevOps

Old tactics don’t work & new inspiration is missing

In 2026, there's a better way to scale your
inbound pipeline

	Traditional Marketing	Revenue Marketing by YOYABA
Philosophy	Growth at all costs	Efficient growth
Mindset	Sellers have the power	B2B buyers have the power
Mentality	Marketing serves sales	Marketing & sales build revenue
Strategy	Lead Generation	Revenue Marketing
Objectives	Generate as many leads as possible	Generate more pipeline from leads

How we're different

Praise from our customers

#1 Paid Social Agency in Europe

“YOYABA's proprietary framework completely transformed our approach to paid social, allowing us to launch more relevant ads from the start and iterate effectively based on performance. With a 6-figure media spend, these improvements have a significant impact on the business and results. The fact that we’ve fully adopted YOYABA’s processes internally is a testament to their expertise – making them, in our view, the #1 paid social agency in Europe.”

Liam Bartholomew

Vice President Marketing

Cognism

126% increase in pipeline generated through organic search

"We knew we needed SEO help, and our CEO understood the value of what kind of results could be driven from a great SEO strategy and execution. So our bar was to find the very best agency to help us - and that ended up being YOYABA after a 3-month search. 3 quarters into our engagement, they’ve lived up to every bit of those expectations, and more. A 126% increase in pipeline generated through organic search will put a smile on any marketing or business leader’s face. Rarely does an agency surpass expectations, but YOYABA consistently has."

Sam Kühnle

VP of Marketing

Loxo

Ambitious Sparring Partner

"For our GTM strategy in DACH, we needed an ambitious sparring partner. And we certainly found one in YOYABA. The energetic and professional support of the Organic Growth team has enabled us to increase the number of opportunities generated via organic search in DACH by 25%."

Sarah Stott-Taylor

Chief Marketing Officer

Haiilo

Their creative approach is highly valuable to us

“YOYABA is excellent at research & creative strategy – especially in analyzing the whole buyer experience from top-funnel to conversion. Their creative approach of deeply immersing into the minds of our customers and then coming up with new ideas for formats and ad creatives in such a fast pace is highly valuable to us. This approach showed us a new process of continuously creating new ad creatives.”

Jaime Santafé Martínez

Global Head of B2B Marketing

USC

Overcoming Operational Challenges

"YOYABA helped us overcome some of our toughest operational challenges. Their comprehensive approach to redesigning our CRM systems and processes has improved our internal efficiency and enhanced the customer experience. The integration between our CS and Finance teams and the automation of our renewal processes have been particularly impactful. Their dedication and expertise have positioned us for sustainable growth."

Michael Blazek

Chief Revenue Officer

Humanoo

Smooth, enjoyable partnership with impact

“At HubSpot DACH, YOYABA has become an integral part of our promotion strategy. What makes the collaboration so valuable is not only YOYABA’s strategic and technical expertise in implementing TLAs that generate tangible demand, but also the seamless and highly collaborative way we work together. The team is proactive, responsive, and consistently focused on impact and has effortlessly adapted to our internal communication style and processes. This makes the partnership not only effective and incredibly smooth, but also enjoyable.”

Justin Pohl

Brand, Awareness & Demand Gen Manager

HubSpot

Tailored RevOps Support Segmentation and Custom CRM Enrichment

"YOYABA understood our business context quickly. Their RevOps Team provided valuable expertise in refining our segmentation and lead routing processes. They helped us facilitate Marketing activities and even wrote a completely custom web scraping script for us that now continuously enriches our CRM database."

Nick Bhutani

VP of Marketing

proofserve

Results beyond lead gen

"YOYABA truly understands B2B SaaS and drives results beyond just lead generation—they’re focused on real customer wins. Their innovative approach is exactly what’s needed to stay competitive in the ERP market."

Jörg Hipper

Head of Marketing

Xentral

Crucial part in marketing progress

“Partnering with YOYABA has markedly enhanced our Paid Media initiatives. Their comprehensive understanding of the B2B SaaS landscape, coupled with outstanding support in creative production for social campaigns, has been instrumental in advancing our marketing objectives. I highly endorse their expert services."

Julien Etchepare

Global Acquisition Marketing

Lucanet

With 1 euro, we generated 4 euros in turnover

“By switching to the YOYABA Demand Gen. framework, we have significantly higher quality leads in the pipeline. ”

Markus Bimüller

Head of Growth

Workist

You only get one chance to make a great first impression on a market

"I knew we couldn’t afford to make a bad one with the DACH market, and that’s where the YOYABA team truly helped. There are very few demand generation agencies operating at the high level of sophistication we need in a partner, and that’s where YOYABA thrived. From meeting that high bar we have and being able to do it in a very professional manner is going to make it hard for us to ever want to use any other agency."

Sam Kuehnle

Vice President of Marketing

Loxo

No mediocre marketing

"We don't want to do mediocre marketing and YOYABA is exactly the right partner for this. YOYABA understands our target group and creates campaigns for us that stand out in a sea of boring B2B ads and position us as a thought leader."

Mika Leicht

Head of Marketing

Instaffo

Deep understanding of our target group

"YOYABA always manages to create new relevant creatives through a really deep understanding of our target group - often with a creative twist. By continuously optimizing the messaging, we have been able to keep improving the very good results. I am particularly enthusiastic about the video ads and always look forward to the filming days at the YOYABA office."

Markus Bimüller

Head of Growth

Workist

Major boost for campaign measurement

"From day one, YOYABA demonstrated the ability to quickly understand the nuances of our business case, making it clear that they were not just delivering a service but were fully invested in solving our unique challenges. We are seeing a boost in how we measure campaign success - especially for offline events - thanks to YOYABA’s structured attribution framework."

Denise Chune

Director of Finance & RevOps

myTomorrows

Consistently straightforward, professional and eye-to-eye

"The collaboration with YOYABA was consistently straightforward, professional and eye-to-eye. Communication was fast and easy. The Organic Team reliably delivered high-quality content, thought ahead, developed ideas, and demonstrated initiative. For me, that's what makes a great partnership!"

Anna Nguyen

Content Marketing Manager

onlyfy by XING

Now we can steer our marketing & sales activites

"The biggest added value for us is the topic of attribution. Thanks to the adjustments we have made together with YOYABA, we can now drill down into channels and make direct connections to revenue metrics. Therewith, we can better evaluate and steer our marketing & sales activities."

Moritz Hofmann

Founder & CEO

Clockodo

Scalable processes to manage the entire customer journey

"YOYABA helped us create scalable processes to manage the entire customer journey, from lead to retention. The new data structure gives us better insights, allowing us to improve our go-to-market strategy."

Franz Tauber

CGO

Tidely

Collaboration as partners

"With YOYABA, we’ve built our performance marketing from the ground up. What we especially enjoy is the collaboration on equal footing. Together, we first developed our LinkedIn strategy, and now we’re tackling search engine advertising as the next step."

Laura Blauschmidt

Head of Marketing

Brainsuite

Far more than a classic agency-client relationship

“YOYABA is not only an execution-driven performance marketing partner for our primary channels Google & LinkedIn, but also continuously delivers fresh ideas and valuable approaches to scale and internationalize our inbound marketing. As a fast-moving SaaS startup, I appreciate the agile, honest and uncomplicated collaboration with the entire team, in addition to the performance marketing competencies.”

Thomas Peham

VP Marketing

Storyblok

Excellent Execution

“In my opinion, YOYABA is not a classic agency, but rather an indispensable partner that sees itself as part of our marketing organization and acts as such. The constant new input at strategic and operational levels, the high level of product understanding and the excellent execution have meant that we have been able to increase the value of our inbound pipeline tenfold in just a few months.”

Patrick Hollenbeck

Head of Marketing DACH

PlayPlay

We finally found the complete package

“Before YOYABA, we tried two other agencies, but our traffic and sign-ups kept dropping. With YOYABA, we finally found the complete package: a motivated team that works on our level, knows our product inside and out, and delivers the results we need. We were able to recover our most important traffic and get back on track with the website conversions. Overall, we can always rely on the Organic Team to deliver with precision.”

Torben Simon Meier

Founder & Managing Director

Raidboxes

All the services you know, executed with a smarter approach

Our revenue marketing services generate inbound pipeline and revenue. We create real business impact. Goodbye, lead lottery.

Paid Growth

Catch your ICP's attention and turn it into pipeline with hyper-relevant content on paid social (LinkedIn, Meta, etc.) and high-intent campaigns on paid search channels like Google.

Paid Media

Creative Strategy & Design

Organic Growth

Create seamless user experiences at every buying stage and conquer the top Google rankings with convincing organic content to generate and capture demand.

Organic Growth & SEO

Content & Thought Leadership

Revenue Operations

Create a fine-tuned revenue engine by implementing and harmonizing efficient processes, optimized workflows, human collaboration as well as a powerful tech infrastructure.

Revenue Operations & CRM

Revenue Marketing lets Software Companies
grow efficiently

Industry:

Customer Relationship Management

HQ:

Berlin, Germany

Company size:

8500+ employees

Challenge

Webinar promotion lacked structure and scale; previous campaigns were limited tests
No established playbook for using TLAs to drive conversions
Needed a scalable format to generate high-quality webinar sign-ups at efficient CPLs

Solution

Turned authentic, organic-style posts into high-performing ad units with the TLA format
Tested different voices and visuals to see what actually drove results
Wrote every post with intention: clear message, strong hook, and tailored to the audience

Justin Pohl

Marketing Manager / Brand, Awareness & Demand Gen

Read success story

Industry:

HR Tech / Recruitment Software

HQ:

Austin, TX

Company size:

100+ FTE

Challenge

Declining Visibility & Fragmented Buyer Journey
Low Off-Page Authority & Weak AI Search Presence
Limited Internal Capacity & Incomplete Attribution

Solution

+43% increase in demo requests from organic search
+33% growth in qualified opportunities driven by organic search
+126% increase in pipeline value generated through organic search

Sam Kuehnle

VP of Marketing

Read success story

Industry:

Video Creation

HQ:

Paris, France

Company size:

260+ FTE

Challenge

DACH expansion requires local expertise
Small team that needs strategic and operational help in the paid sector
Outbound sales did not achieve the goals and was inefficient

Solution

Combination of direct response and long-term demand gen
10-fold pipeline increase in 9 months
25% winrate across all HIRO pipeline deals

Patrick Hollenbeck

Head of Marketing DACH

Read success story

Industry:

Employee Communications

HQ:

Hamburg, Germany; London, United Kingdom; Atlanta, Georgia (USA); Helsinki, Finland; Paris, France

Company size:

250 FTE

Challenge

Ensuring a successful GTM in DACH
Boosting growth & building a strong pipeline
Optimizing the website and creating a user-centric content and SEO strategy

Solution

25% more organic opportunities in DACH
42% more leads generated in DACH via organic search
16% of all keywords occupy positions in the top 10 in DACH

Sarah Stott-Taylor

Chief Marketing Officer

Read success story

Industry:

Enterprise Resource Planning

HQ:

Augsburg, Germany

Company size:

150 FTE

Challenge

Inefficient MQA-to-SQA conversion rate
High cost-per-click
Unclear data due to changes in the sales process

Solution

Precise keyword strategies with a focus on revenue impact and pipeline efficiency
Customized demand capture setups tailored to business goals
Campaign and landing page optimizations for maximum performance

Jörg Hipper

Head of Marketing

Read success story

Industry:

Health & Wellbeing Platform

HQ:

Berlin, Germany

Company size:

80+ FTE

Challenge

A fragmented marketing and sales funnel with no clear processes or data structure
Time-consuming, error-prone renewal and billing processes
Inefficient collaboration between customer success and finance

Solution

Redesigned the entire funnel with a clear CRM structure and streamlined revenue flows.
Automated renewals and complex contracts
Improved teamwork by connecting marketing, sales, customer success, and finance

Michael Blazek

Chief Revenue Officer

Read success story

Industry:

Talent-Intelligence-Platform

HQ:

Denver, Colorado, USA

Company size:

50+ FTE

Challenge

Despite thriving in the US and UK, Loxo had yet to capitalize on the rgrowth potential in DACH & EMEA
Without the expertise to localize messaging, Loxo struggled to capture the cultural & emotional subtleties of regional audiences

Solution

Localized the creative strategy and messaging for the German market, tailored to current trends and the target audience (ICP)
Launched a targeted LinkedIn campaign with optimized media buying for maximum impact

Sam Kuehnle

Vice President Marketing

Read success story

Industry:

RPA / Automation

HQ:

Berlin, Germany

Company size:

55 FTE

Challenge

Lack of search volume plus complex product for a conservative target audience
Insufficient understanding of the target audience
Lack of technical setting to grow organically and with paid

Solution

Intensive target audience research and extensive testing
Website relaunch and content creation
Switching to the YOYABA demand generation framework

Markus Bimüller

Head of Growth

Read success story

Industry:

Recruiting & New Work

HQ:

Hamburg, Germany

Company size:

1540 FTE

Challenge

Limited resources for social content at onlyfy
They were looking for a reliable partner for content creation
Need for fast, high-quality operational support

Solution

Topic-led approach with focus on editorial planning and creation
Editorial planning and copywriting for LinkedIn and Instagram
Briefing and production of creatives for all social posts

Anna Nguyen

Content Marketing Manager

Read success story

Industry:

Time Management & Tracking Software

HQ:

Unna & Fürth, Germany

Company size:

24 FTE

Challenge

Incomplete CRM data
Lacking representation of customer/prospect status and movement
Poor Attribution and Reporting

Solution

Enhanced Data Accuracy, enabled scalable reporting
Streamlined CRM and Optimized Customer Journey
Improved Attribution

Moritz Hofmann

Founder & CEO

Read success story

Industry:

Headless CMS

HQ:

Linz, Austria

Company size:

250+ FTE

Challenge

Lack of resources and expertise to scale efficiently
Partner for hyperscaling was needed because setting up the in-house team would have taken too long

Solution

Generation of 2-digit HIRO pipeline deals per month
Winrate > 25%
Companies scaled from 36 to over 250 FTEs
Healthy CAC:LTV ratio

Thomas Peham

VP Marketing

Read success story

Industry:

Cloud Hosting

HQ:

Münster, Germany

Company size:

50+ FTE

Challenge

Significant Traffic Loss: 25% drop in organic traffic following the 2023 Core Algorithm Updates
The challenge was to identify the reasons behind the traffic decline

Solution

30% Growth in Organic and Paid
Reduction of CAC from €800 to €200
66% More Sign-Ups
Money Keyword Ranking Improved by 4 Positions

Torben Simon Meier

Founder & Managing Director

Read success story

Industry:

Finances SAAS

HQ:

Munich, Germany

Company size:

50 FTE

Challenge

Focus on paid strategies: Implementing paid-level must-haves to generate solid revenue growth
Generation of high-intent leads that book demos and convert

Solution

+80% closed-won MRR (2.9k in October → 4.8k € in February)
Reduce CPC and CAC by > 50%
4x more contact creation via paid search with the same budget

Franz Tauber

Chief Growth Officer

Read success story

View all success stories

Experience yoyaba

Wonder How it feels to hire the
‍last agency you'll ever need?

Your industry, our expertise

We’re laser-focused on B2B SaaS, not one-size-fits-all marketing.

Revenue first, every time

Our strategies prioritize sustainable growth and real impact over vanity metrics.

Save time & move faster

We deliver fast, effective results while taking the workload off your plate.

Insights That Drive Revenue for 100+ Software Companies

We believe in education at scale. That's why we share data and insights from 100+ projects with fast-moving B2B companies for free, including:

Podcast

Our CEO, Tim, and VP Revenue Marketing, Matthis, reveal insights from their work with leading B2B players.

Learn more

Ad Library

Explore best-performing creatives that drive leads, pipeline, and revenue every week.

Learn more

FAQ - Good to know

What makes YOYABA different from others? What is the USP?

Unlike other agencies, we are highly specialized and work exclusively with B2B software companies. All of our structures, strategies, tactics, frameworks, processes, and benchmarks are designed for companies like yours and have been perfected over the years. We've seen over 100 B2B SaaS & Tech accounts from the inside — no one in the DACH region can beat this experience.

What is the difference between revenue marketing by YOYABA and traditional marketing?

Traditional marketing often stops when a “lead” has been generated and takes over sales. Marketing only feels responsible for collecting leads — and what happens afterwards is not their responsibility. Revenue Marketing goes one step further and assumes responsibility for pipeline and revenue. Together with Sales, measures are taken until a deal is signed. More about this here in our podcast.

How much experience do you have with B2B SaaS and tech?

We have analysed and worked with over 100 B2B SaaS & Tech Accounts in depth in recent years. As a result, we learn 60x as fast as companies that only live in their own tunnel. Our customers benefit from these insights, data & experiences every day.

How can YOYABA help me significantly increase demand?

This is completely different depending on the target group, product, market maturity, etc. In order to be able to provide professional advice here, we have to look at your case individually. I like to book you Here is a free strategy call.

When does it make sense to work with YOYABA?

Usually, B2B software companies work with us for 3 specific reasons:

When there is no internal expertise to achieve the high pipeline & revenue targets, to create and implement a demand generation framework or to implement seamless structures & processes for any revenue marketing discipline
When in-house capacities of specialists in various areas such as creative strategy, creative production, media buying, revenue operations or content are missing
When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster

How does the collaboration work?

It all starts with a detailed CRM & ad account analysis so that we get a deep understanding of your product, your company, your ICP and your overall go-to-market motion. We then create a revenue marketing concept by highlighting current inefficiencies, revenue opportunities and a specific action plan to achieve your goals. And then it's time for execution.

How long should a collaboration with YOYABA take?

On average, we work with our customers over 12 months and on a very long-term basis. The reason is that new challenges must be solved every month and higher goals must be achieved, which requires new innovative solutions time and again. Our customers appreciate our extensive experience. Nonetheless, we are also happy to support short-term projects, e.g. if there is a desire to implement many areas in-house in the medium to long term.

Which metrics does YOYABA use to measure the success of a collaboration?

We live differently from other agencies not Only ads managers and evaluate success based on CPLs, etc. We take responsibility for actual business results such as pipeline & revenue. For this reason, it is also essential that we have access to our customers' CRM. Only then can we assume revenue responsibility.

When will the first successes be felt at YOYABA?

This varies depending on the situation and service. The first small successes, such as an increased CTR or lower CPLs, are often visible in the first month of cooperation. Real business impact in the form of more pipeline & revenue usually takes a little longer and can be between 3 and 9+ months, depending on the existing foundation and sales cycle.

What is your pricing?

Our pricing, along with the associated services, can be found in detail on our pricing page.

Your Strategy for more Demand, Pipeline and Revenue

Revenue marketing increases your inbound conversions and ensures measurably more qualified leads, pipeline and profit. Click on the link below to book a strategy call today.

Strategy Call

	Traditional Marketing	Revenue Marketing by YOYABA
Philosophy	Growth at all costs	Efficient growth
Mindset	Sellers have the power	B2B buyers have the power
Mentality	Marketing serves sales	Marketing & sales build revenue
Strategy	Lead Generation	Revenue Marketing
Objectives	Generate as many leads as possible	Generate more pipeline from leads

How we're different

Praise from our customers

#1 Paid Social Agency in Europe

Liam Bartholomew

Vice President Marketing

Cognism

126% increase in pipeline generated through organic search

Sam Kühnle

VP of Marketing

Loxo

Ambitious Sparring Partner

Sarah Stott-Taylor

Chief Marketing Officer

Haiilo

Their creative approach is highly valuable to us

Jaime Santafé Martínez

Global Head of B2B Marketing

USC

Overcoming Operational Challenges

Michael Blazek

Chief Revenue Officer

Humanoo

Smooth, enjoyable partnership with impact

Justin Pohl

Brand, Awareness & Demand Gen Manager

HubSpot

Tailored RevOps Support Segmentation and Custom CRM Enrichment

Nick Bhutani

VP of Marketing

proofserve

Results beyond lead gen

Jörg Hipper

Head of Marketing

Xentral

Crucial part in marketing progress

Julien Etchepare

Global Acquisition Marketing

Lucanet

With 1 euro, we generated 4 euros in turnover

“By switching to the YOYABA Demand Gen. framework, we have significantly higher quality leads in the pipeline. ”

Markus Bimüller

Head of Growth

Workist

You only get one chance to make a great first impression on a market

Sam Kuehnle

Vice President of Marketing

Loxo

No mediocre marketing

Mika Leicht

Head of Marketing

Instaffo

Deep understanding of our target group

Markus Bimüller

Head of Growth

Workist

Major boost for campaign measurement

Denise Chune

Director of Finance & RevOps

myTomorrows

Consistently straightforward, professional and eye-to-eye

Anna Nguyen

Content Marketing Manager

onlyfy by XING

Now we can steer our marketing & sales activites

Moritz Hofmann

Founder & CEO

Clockodo

Scalable processes to manage the entire customer journey

Franz Tauber

CGO

Tidely

Collaboration as partners

Laura Blauschmidt

Head of Marketing

Brainsuite

Far more than a classic agency-client relationship

Thomas Peham

VP Marketing

Storyblok

Excellent Execution

Patrick Hollenbeck

Head of Marketing DACH

PlayPlay

We finally found the complete package

Torben Simon Meier

Founder & Managing Director

Raidboxes

Manifesto

Services

Success Stories

Pricing

About

Resources

Your

Pipeline

is

Our Priority

Modern revenue marketing & demand generation agency for fast-moving B2B software companies.

100+ B2B SaaS Companies

trust us with their marketing budget

YOUR PIPELINE IS OUR PRIORITY

The era of efficient growth brings new critical Challenges

In 2026, there's a better way to scale yourinbound pipeline

Praise from our customers

#1 Paid Social Agency in Europe

126% increase in pipeline generated through organic search

Ambitious Sparring Partner

Their creative approach is highly valuable to us

Overcoming Operational Challenges

Smooth, enjoyable partnership with impact

Tailored RevOps Support Segmentation and Custom CRM Enrichment

Results beyond lead gen

Crucial part in marketing progress

With 1 euro, we generated 4 euros in turnover

You only get one chance to make a great first impression on a market

No mediocre marketing

Deep understanding of our target group

Major boost for campaign measurement

Consistently straightforward, professional and eye-to-eye

Now we can steer our marketing & sales activites

Scalable processes to manage the entire customer journey

Collaboration as partners

Far more than a classic agency-client relationship

Excellent Execution

We finally found the complete package

All the services you know, executed with a smarter approach

Paid Growth

Organic Growth

Revenue Operations

Revenue Marketing lets Software Companies grow efficiently

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Challenge

Solution

Experience yoyaba

Wonder How it feels to hire the ‍last agency you'll ever need?

Your industry, our expertise

Revenue first, every time

Save time & move faster

Insights That Drive Revenue for 100+ Software Companies

Podcast

Ad Library

FAQ - Good to know

Your Strategy for more Demand, Pipeline and Revenue

The era of efficient growth brings

In 2026, there's a better way to scale your
inbound pipeline

Revenue Marketing lets Software Companies
grow efficiently

Wonder How it feels to hire the
‍last agency you'll ever need?